The 12 Best Video On Demand Platforms in 2023
In the fast-paced world of digital media, video content reigns supreme when it comes to engagement and user experience. This dominance is further reflected in the rapid growth of the global online streaming services market. The Video on demand market is expected to expand by USD 149.96 billion, at a CAGR of over 18% from 2020 to 2024. Additionally, the global video streaming market size is anticipated to soar, reaching $USD 416.84 billion by 2030. Another study highlighted that streaming viewers spent 66% of their time watching on-demand programming, up from 59% the year before.
As the surge in OTT (Over-the-Top) and VOD (Video on Demand) services continues, choosing the appropriate VOD platform can significantly influence the success of your content strategy. With a plethora of video on demand platforms available, each offering a unique combination of features, the task can be daunting. But fret not, we are here to help.
In this comprehensive guide, we bring you a careful evaluation of the top VOD platforms of 2023. At the top of our list is Shift72, a video on demand platform that has consistently demonstrated superior performance and versatility in the live streaming and vod market. However, we understand that each business has its unique needs and objectives. Hence, we have also reviewed numerous other VOD platforms known for their distinct strengths.
So, whether you're a media company aiming to broaden your reach, an educational institution looking to provide on-demand learning resources, or a solo content creator seeking to monetize your work, we've got you covered. Our guide will help you navigate the VOD landscape and choose the platform that best aligns with your goals.
Let's dive in and explore the exciting world of video on demand platforms. Which one will be the perfect match for you in 2023?
Unveiling Video On Demand: A Detailed Walkthrough
What is Video on Demand (VOD)?
Video on Demand, or VOD as it's commonly known, offers the luxury of choice and convenience to users. It lets them access video content whenever they desire, removing the constraints of schedules or broadcast times. This means audiences have control over what they watch and when they watch it.
VOD content is usually pre-recorded, but it's also possible to convert live streams into VOD content. Renowned video on demand platforms like Netflix, Hulu, Disney+, and Amazon Prime Video provide VOD services. They harness the power of OTT (Over The Top) streaming, which allows users to access content via the internet, independent of traditional cable or satellite television.
How Does Video on Demand Work?
Video on Demand platforms can be a game-changer for entities of all sizes. From the audience's perspective, it's quite simple: they access your video library and select what they want to watch, whenever they want to watch it. Depending on the business model, some VOD libraries are free, while others might require a login, run advertisements (AVOD), charge a monthly subscription fee (SVOD), offer a pay per view model (TVOD), or offer a hybrid of any of the options.
Technically, VOD operates on OTT technology. This involves the use of streaming protocols to compress and decompress video files, facilitating their streaming over the internet. The beauty of it is that all this is taken care of by the VOD streaming services. In addition, a good VOD service also provides an organised structure, simplifying the content discovery process for users.
Professional video hosting platforms offer a range of features such as video Monetisation tools, custom video players, easy embedding links, advanced security, API access, and content management systems. This makes them a better choice for businesses looking for more control and customisation.
Why Professionals Use VOD
VOD content can serve a variety of purposes, from live or pre-recorded entertainment and education to training. Businesses can utilize it for hosting internal training content, educational institutions can store lectures and presentations, and media companies can deliver on-demand entertainment from Hollywood studios or their local/international artists.
Here are some compelling usage statistics for VOD content:
- Internet users watch on average 17 hours of video online each week
- 91% of businesses incorporate video content in their marketing strategies
- Websites with video content engage users for longer durations compared to those without videos
- 50% of people search for a product video before visiting a store to buy it
Key Features to Consider in a VOD Platform
When hunting for a professional-grade VOD hosting platform, several key features should be kept in mind. These include:
- Video CMS
- VOD Transcoding
- Video Monetisation
- White-labeled Video Players
- Video Security
In the subsequent sections, we will provide a comprehensive review of various VOD platforms, including Shift72, our top pick, and others. We'll delve into their unique features, benefits, limitations, and everything else you need to know to make the right decision. So, let's dive into the exploration of the best video on demand platforms of 2023.
1. Video CMS
With an expanding video library, maintaining a structured and organised system becomes crucial. That's where a Video Content Management System (Video CMS) steps in. A video on demand platform enables you to manage your videos efficiently, categorizing them for easy access. With features like video tagging, you can enhance the discoverability of your content and create smart playlists, which recommend related content to viewers based on their viewing history.
2. VOD Transcoding
VOD transcoding is like having a magic friend who can change an existing video to make it fit perfectly onto the device that you’re using. Different devices require different video file sizes for optimal performance. VOD transcoding is a feature that automatically adjusts the video quality to provide the best experience for the viewer's device and internet connection. This eliminates the need for manual creation of multiple file types for various devices.
3. Video Monetisation
If video content contributes significantly to your revenue, a VOD platform that aligns with your business's Monetisation strategy is essential. You can host some content internally, such as training videos, and host other content publicly, such as webinars and entertainment content, which you might want to monetize. There are three main models for monetizing your content: SVOD (Subscription Video on Demand), TVOD (Transactional Video on Demand), and AVOD (Advertising-Based Video on Demand).
4. White-Label Video Player
A white-label video player is a feature that allows you to replace third-party branding from the video player with your own. This helps your content to seamlessly integrate with your website, creating a professional and consistent brand image.
5. Video Security
Security is paramount when choosing a VOD platform. Video security can come in any format from a simple lock (login) to creating an individual fingerprint to track the viewer behind every stream watched (forensic watermarking). Reliable VOD platforms protect your video content from the point of upload to the point of viewing. Features like HTTPS uploading and delivery, domain and IP restrictions, and password protection integration ensure the security of your content and your viewers' data.
The Unveiling of the Best Video On Demand Platforms in 2023
Choosing the perfect VOD platform can be a challenging endeavor given the multitude of options available. We've eased this task by examining some of the leading VOD platforms of 2023. Let's delve into the details.
1. Shift72: Leading the Charge in Video On Demand and Live Streaming Solutions
Shift72 stands at the forefront of Video On Demand (VOD) and Live Streaming platforms; championing the cause of seamless video delivery and monetisation. Tailored for both small businesses and large enterprises, this platform has firmly established its dominance in a competitive market, redefining the standards of VOD services with its innovative features and impeccable user experience. Over the last 15 years, it has become the preferred streaming partner for major movie studios like Paramount Pictures, Warner Brothers, and LionsGate along with the world’s largest film festivals.
Shift72 thrives on its commitment to quality and flexibility. Its platform boasts advanced video encoding, ensuring optimal playback across devices, flexible monetisation models that allow businesses to create their own platforms for Transactional Video on Demand (TVOD), Advertising Video on Demand (AVOD), Subscription Video on Demand (SVOD), or Free Video on Demand (FreeVOD) A major selling point is its ability to quickly create mobile and television apps for Android, iOS (Apple), and Amazon Fire along with its intuitive dashboard, which makes video management a breeze even for the less tech-savvy. The platform also brings in a wealth of analytics, providing content creators with invaluable insights into viewer behavior and preferences.
Organised Video Hosting
Staying true to its reputation, Shift72 provides an immaculate organisational system for its content. Categories, subcategories, and tags are just the tip of the iceberg. The platform offers custom metadata fields and curated playlists, ensuring that users can navigate and access content effortlessly. Its global hosting capabilities also mean that content reaches audiences irrespective of their geographic location.
Monetisation and Security
Shift72 understands the essence of content Monetisation. It offers a gamut of models ranging from pay-per-view to subscription-based systems. Additionally, its ad-integration capabilities are state-of-the-art, ensuring optimal ad placements without hampering viewer experience. On the security front, Shift72 leaves no stone unturned. DRM, password protection, geo-restrictions, forensic watermarking, and secure transaction gateways ensure both content and user data remain uncompromised.
Robust Data and Analytics
Shift72’s offers unparalleled access to the data and analytics against every order, stream, and user. By accessing the admin site, organizations and events can gain access to in-depth audience reporting, sales reports and streaming reports which can create a funnel for your future content strategy. Knowing where your audience is coming from and how much of your content their watching enables planners and executives to further build communities through live events in engaged regions.
Technical Specifications and Limitations
While Shift72 shines in many areas, its broad compatibility with various video formats is noteworthy. The platform has meticulously crafted guidelines ensuring optimal video playback, be it in terms of resolution, aspect ratio, or file size. However, every platform has its nuances, and Shift72 is no exception. Some users might desire features or integrations that are currently beyond its scope, but its track record suggests continuous evolution and improvements.
How much does Shift72 cost?
Shift72’s pricing structure is both competitive and comprehensive:
- Basic: Designed for newcomers and independent content creators with a new audience. The basic offering provides a low cost, low risk entry point to monetise content and test the market.
- Essentials: Created for the business or event looking to discover their hybrid program, it provides the core foundational features you need to get your event started online.
- Professional: Built for the established festival seeking to build year-round customer loyalty, the professional package offers more flexibility to monetise your business or event.
- Premiere: Created for those who wish to establish their business or event as the premiere, industry leader. Includes the full suite of Shift72 apps plus forensic watermarking, live streaming, and a dedicated account manager
- Enterprise: Tailored for large organisations with advanced customisation and integration options
- Custom: For those with specific, unique requirements, a bespoke package can be curated after consultation.
Pricing begins at $3,500USD and varies depending on the total data storage and streaming volumes required by the business.
Shift72 isn't just another VOD platform; it's a statement of excellence in the realm of video delivery and monetisation. Its balanced blend of features, usability, security, and pricing makes it a top contender for anyone serious about VOD. Whether you're a budding content creator or an established media house, Shift72 promises to be a dependable ally in your VOD journey.
Book a demo to get a first hand runthrough of our top pick for best video on demand platform of 2023
2. Vimeo: An Agile Contender in VOD Platforms
Vimeo stands out in the packed domain of Video on Demand (VOD) platforms for its comprehensive approach to video content hosting. Whether you're keen on repurposing webinars, marketing content, or creating a subscription-based platform for entertainment or educational videos, Vimeo caters to all. Its CMS, while simple and appealing to independent creators, may lack the intricate functionality needed by larger organisations.
Benefits of using Vimeo (Key Features) :
- Subscription Video on Demand (SVOD) and Transactional Video on Demand (TVOD) Monetisation models
- Video editing
- Enhanced control over video player's branding
Although Vimeo has a robust offering, it also has its challenges. Users have criticized its live-streaming capabilities as outdated, while others have found the platform's tools to be unintuitive. The platform's information on encoding, transcoding, privacy, and security features is also lacking. Based on user reviews, some of the drawbacks on the platform include…
Cons of using Vimeo (Drawbacks):
- Limited customisation options
- Poor user interface
- Limited metadata capturing for users and content
- Limited analytics offerings compared to other platforms
- Outdated live-streaming features
- Some tools may be unintuitive
- Limited information on encoding, transcoding, privacy, and security features
Born as a consumer-grade platform similar to YouTube, Vimeo has evolved over time to cater to professional broadcasters. It offers an OTT solution, Vimeo On-Demand, aimed at setting up streaming services similar to Netflix. However, details regarding video security are not explicitly mentioned, which might be a concern for businesses prioritizing content protection.
While Vimeo's video hosting and Organisation are built for scalability, it does not explicitly mention storage limits or maximum video length. The platform does provide advanced video analytics and automatic archiving of live streams, proving to be a reliable choice for businesses seeking to optimize their content strategy.
Details on privacy and security features are not explicitly mentioned
How much does Vimeo OTT cost?
- Basic: 30-day free trial
- OTT Subscription Plan ($1 per subscriber per month)
- Plus: $7/month (billed annually) or $12/month (billed monthly) with 5GB/week or 250GB every year for a single user.
- Pro: $20/month with 20GB/week (~1 feature length film) or 1TB every year. Designed for up to 3 users and offers collaboration tools and video showcase sites.
- Premium: $75/month offering unlimited live streaming with 7TB of storage for unlimited viewers.
- Enterprise: Custom-priced plans tailored for advanced streaming needs.
3. Uscreen: Your Gateway to Video-On-Demand Content
Promising an all-inclusive Video-On-Demand (VOD) service, Uscreen facilitates a seamless journey for content creators looking to publish, distribute, and profit from their content. The platform's APIs are user-adjustable, enabling users to infuse their unique branding into their players. It also empowers its users to build a thriving online community with features such as live chats, personalized profiles, and avatar creation.
While Uscreen has its roots in educational content, it has broadened its horizon to cater to diverse industries such as health & fitness, religious Organisations, and entertainment. The streamlined Content Management System (CMS) ensures smooth updates of videos across multiple platforms and provides granular insights about viewer interaction.
Content creators can choose from a variety of revenue models available on Uscreen, including lifetime access, subscription models (SVOD), pay-per-view (PVOD), and rental options (TVOD). However, it is worth noting that some users have expressed a desire for a more intuitive interface and a wider array of third-party integrations.
Benefits of using Uscreen (Key Features):
- All-inclusive VOD service
- Highly customisable through APIs
- Multiple revenue stream capabilities
Cons of using Uscreen (Drawbacks):
- Restricted single template customisations
- Inability to host time limited events (watch windows, sales windows, etc.)
- Limited technical support
- Limited payment options (SEPA/iDeal, etc.)
- Ease of use could be better
- More third-party integrations would be beneficial
Leveraging the power of Over-the-Top (OTT) technology, Uscreen has evolved into a comprehensive platform for hosting and delivering professional video content. This platform has gained popularity for disseminating educational content, serving as a conduit for corporate training videos and school courses.
Has the provision for native transcoding
Video Hosting and Library Organisation:
Offers professional-grade hosting solutions
Supports intricate content Organisation and scheduling
Supports uploading via Dropbox
Best not to exceed a 13GB video upload at once
Uploads are supported on Chrome, Firefox, Edge, and Safari
Offers both subscription-based and pay-per-view models
Available, but specific details need to be directly requested
Guarantees full ownership of data
24/7 platform monitoring
Ensures secure handling of payment information
There could be undisclosed fees
Customer service responsiveness might vary
User interface might have constraints
Certain features may require technical support, which is not provided by Uscreen
Upload Guidelines and Specs:
Suggested video quality: Up to 1080p/2k
Maximum video file size: 13GB
Storage capacity: 3000, 7500, or more than 7500 minutes
Preferred video format: MP4
How much does Uscreen cost?
- Growth Plan: $149/month + $1.99/month per paid member
- Pro: $499/month + $0.99 per paid member per month
- Uscreenplus: Custom-tailored plans for enterprise users with extensive needs
In essence, Uscreen is a secure and adaptable VOD platform that caters to a range of industries. Despite certain potential limitations, its comprehensive suite of features and customisable options make it a strong contender in the VOD marketplace.
4. Dacast: A Comprehensive Solution for Professional Broadcasting
Dacast distinguishes itself as a top-tier contender in the realm of video on demand platforms, seamlessly blending together live-streaming capabilities with robust video on demand hosting. As an all-in-one platform, it caters to professional Organisations seeking to broadcast high-quality video content both live and on-demand. Dacast leverages a powerful CDN network, ensuring steady and efficient content delivery across the globe.
Benefits of using Dacast (Key Features)
Dacast offers a wide array of features, meeting the needs of businesses seeking to broadcast video content. It supports adaptive bitrate streaming, guaranteeing that your audience always enjoys the best video quality possible. The platform provides excellent content management with categories, subcategories, and tags for efficient Organisation.
It has integrations with Zoom for live streaming of meetings and real-time events, and it includes a multi-user access feature for collaborative efforts. Dacast's Expo galleries video portal offers immersive video experiences, while its security features include password-protected live streaming and AES encryption.
Monetisation & API Access
Dacast facilitates multiple avenues for revenue generation, such as pay-per-view (TVOD), subscriptions (SVOD), and advertising (AVOD). It also has a built-in, white-label paywall for a seamless user experience. Furthermore, it provides complete API access, enabling the incorporation of video content into virtually any app or webpage.
Uploading Specifications & Support
Dacast doesn't set limits on file sizes or video lengths, giving broadcasters ample freedom. Its platform accepts a wide range of video formats, with MP4 being the preferred option. It also provides a bulk upload tool and facilitates video library migration. Above all, Dacast offers around-the-clock technical support, ensuring help is available whenever needed.
Cons of using Dacast (Drawbacks)
- Poor customer support
- High latency
- Non intuitive user interface
- Difficulty connecting users to the live stream / glitchy live stream experience
- Issues with Dacast’s APIs
- bandwidth and streaming problems. These are areas Dacast could potentially enhance to offer a more seamless experience to its users.
How much does Dacast cost?
- Starter Plan: $39/month with tailored bandwidth and storage for beginners.
- Event Plan: $63/month designed for hosting events with specific bandwidth and storage needs.
- Scale Plan: $188/month offering enhanced bandwidth and storage for larger operations.
- Custom Plan: Custom-priced plans tailored for specific and advanced requirements.
In summary, Dacast stands out as a robust and versatile platform for professional broadcasting, combining powerful video hosting, advanced security, and extensive Monetisation options.
5. Brightcove: A pioneer of VOD Platforms
Founded in 2004 and targeted at large scale corporations, Brightcove has built a credible reputation for its user-centric experience and straightforward setup mechanism, coupled with its time-tested status as one of the early pioneers in the VOD market. Its robust offering is capable of delivering a powerhouse of features for major Organisations seeking to build an umbrella offering with a sky high price point. However, like any complex offering, users should note that the platform may come with a steeper learning curve for those unfamiliar with advanced video hosting environments.
Benefits of using Brightcove (Key Features) :
- Offers both live streaming and Video on Demand (VOD)
- Multiple monetisation models including TVOD, SVOD, AVOD, FreeVOD (FVOD) and FastTV
- Flexible integrations with an available marketplace to connect across multiple platforms
- Powerful engagement tools such as in-video quizzes and shopping experiences
Despite its robust offering, Brightcove has its set of limitations. Users have reported the interface as dated, and there have been complaints about prolonged processing times. Moreover, video Monetisation and API access are restricted to custom-priced plans.
Cons of using Brightcove (Drawbacks) :
- High cost
- Steep learning curve
- Dated user interface
- Occasionally long processing times
- Limited video Monetisation and API access with custom pricing
While its pricing may be higher than competitors, the platform's reliability, advanced features, and strong security measures make it a worthwhile investment for businesses.
Available with custom-priced plans
Supports all revenue generation models
As a video on demand platform, Brightcove’s video hosting abilities are comprehensive, providing tools for batch uploading and simplified management of expansive content libraries. The platform lacks native video delivery in China and its tech support response times could be improved, but these are minor in comparison to its overall functionality.
Brightcove has a wide range of security features:
- Role-based access control
- Digital Rights Management (DRM) and AES encryption
- Geo and IP restrictions, alongside domain restrictions
- Tokenized security
- Single Sign-On (SSO)
How much does Brightcove cost?
Brightcove’s pricing begins at $200 per month for a starter plan and goes up from there.
- Starter: For 50 to 200 videos, up to 100,000 plays, and 2-5 users.
Marketing tier has this package beginning at $200/month.
- Professional: Unlimited videos with 100,000+ plays, no overages, and more than 10 users.
Marketing tier has this package beginning at $499/month
- Enterprise: Unlimited videos and plays, no overages, 10+ users, with features like unlimited upload and analytics-only users.
Pricing not listed
- Custom Plans: Brightcove mainly targets enterprise-level clients and offers custom-priced plans tailored for specific needs. For detailed pricing, contact the sales department or try their 30-day free trial.
To wrap up, Brightcove, while not perfect, offers a highly secure and advanced VOD solution. Businesses seeking a scalable, customisable, and dependable platform will find it to be a formidable player in the VOD landscape. However, those looking for a more budget-friendly or beginner-friendly video on demand platform may want to explore other options.
6. IBM Video Streaming: Streamlining Professional Video Operations
IBM Video Streaming, a product of the technological giant IBM, is a comprehensive video on demand platform designed for both live streaming and video on demand (VOD). Tailored majorly for enterprises, it's crafted to drive video campaigns, aiming to bolster sales and generate leads. In a market teeming with options, IBM Video Streaming integrates Monetisation models, especially advertisements, and uses AI prowess to make video transcriptions swiftly available.
Benefits of using IBM Video Streaming (Key Features)
- Marriage of artificial intelligence (Watson) and video streaming.
- Staged live events using pre-recorded content
- Up to a million simultaneous viewers
- Real-time transcriptions that are immediately indexed.
- VOD hosting; ensuring businesses have a versatile toolkit for their broadcasting needs.
Cons of using IBM Video Streaming (Drawbacks)
- Complex backend
- Confusing metrics
- Pricing due to large enterprise focus
Organised Video Hosting
Staying organised is paramount, and IBM Video Streaming stands firm on this principle. With options to classify content into categories, subcategories, and even tags, broadcasters can maintain a meticulously organised library. Notably, its commitment to global reach is highlighted by its provision for video hosting in Hong Kong (China).
Monetisation and Security
Generating revenue through video content is streamlined here. With support for Subscription Video On Demand (SVOD) and seamless ad-integration, businesses can effectively monetize their video assets. The platform doesn't slack on security either. Features like password protection, AES encryption, DRM, and even domain and IP restrictions safeguard content from unwanted access. It also emphasizes secure data transit with HTTPS delivery.
Technical Specifications and Limitations
IBM Video Streaming is comprehensive in terms of video compatibility, supporting a vast array of formats ranging from MKV to WMA. While the platform offers generous file storage, depending on the plan, it has specific guidelines for video dimensions and file sizes. However, certain aspects like the lack of a built-in SSL secure paywall and specific bulk upload tools do limit its expansive nature to some extent.
How much does IBM Video Streaming cost?
IBM Video Streaming's pricing structure is designed to cater to varied needs:
- Silver: At $99/month, it's the entry-level package.
- Gold: Priced at $499/month, it caters to more advanced broadcasting needs.
- Platinum: For $999/month, users get an enriched feature set.
- Custom: For businesses with unique requirements, a tailor-made plan can be discussed directly with IBM Cloud Video.
IBM Video Streaming is undoubtedly a powerhouse in the VOD platform space, laden with features that cater to professional broadcasting needs. While its expansive nature might seem daunting, its offerings are invaluable for large Organisations aiming for a commanding presence in the video broadcasting domain. With robust technical support, any challenges faced can be swiftly navigated, ensuring that businesses can capitalise on the platform's immense potential.
7. VPlayed: Tailored Video-On-Demand Solutions for Your Unique Needs
Standing tall among a sea of video-on-demand (VOD) solutions, VPlayed brings to the table an ensemble of feature-rich capabilities, unwavering security standards, a spectrum of Monetisation models, and a full suite of customisation options. Designed to cater to broadcasters across an array of industries, it's versatility enables it to cater to any type of business on the market..
Benefits of using VPlayed (Key Features)
- Wide range of personalisation
Enterprises have the liberty to fine-tune virtually all components of the video player, sculpting a distinctive viewer journey that aligns seamlessly with their brand ethos.
- VPlayed's platform flexibility extends to content formats, supporting both audio and video content delivery
- HTTP Live Streaming (HLS) player
- Multi-bitrate streaming to enhance video delivery and quality
- Single sign-on capabilities
- Ease of use
Revenue Models & API Accessibility
VPlayed offers a wide array of Monetisation strategies, with six unique methods available including:
Whether it's ad-sponsored or pay-per-view, businesses can choose the model that resonates best with their financial objectives. One caveat, however, is that VPlayed does not provide API access, which could be a potential limitation for some users.
Content Upload & Specifications
VPlayed's CMS is designed for ease, allowing users to upload unlimited videos without fuss. The platform handles automatic encoding for all uploaded content, ensuring optimal viewer experience, regardless of bandwidth constraints. VPlayed supports a comprehensive range of video formats, with no cap on the file size or length of the video.
VPlayed is known for its stringent security measures. The platform incorporates standard Digital Rights Management (DRM) practices and AES encryption, ensuring robust content protection. Additional security features, including Single Sign-On (SSO), Secure Sockets Layer (SSL), dynamic watermarking, and password protection, further solidify its security framework.
Cons of using VPlayed (Drawbacks)
Like any platform, VPlayed has room for improvement. Some users have reported…
- Prone to minor technical hitches
- Lack of a clear pricing structure.
- Lack of API access, limited analytical tools and engagement features may also pose restrictions for certain users.
How much does Vplayed cost?
VPlayed takes a customised approach to pricing, devising cost structures that align with each user's specific requirements. Businesses interested in leveraging VPlayed's offerings are encouraged to contact their sales team for a detailed pricing discussion.
VPlayed confidently carves its place in the landscape of video-on-demand platforms, thanks to its impressive feature set, stringent security protocols, and highly personalized viewer experiences. However, prospective users are advised to weigh the platform's constraints and request specific pricing details directly from VPlayed.
8. Vidyard: Translating Videos into Potent Marketing Tools
Vidyard isn't just a typical video-on-demand platform. It’s a strategic partner for businesses aiming to maximize the impact of their video content, propelling brand awareness, generating valuable leads, and offering granular viewer insights, all from one platform.
Benefits of using Vidyard (Key Features)
- Ability to record from webcams
- Capture email addresses
- Granular video analytics
- Embed videos in emails
- Excellent customer service
At the heart of Vidyard lies a toolset tailored to not only host videos but also to drive engagement and incite action. With options to record from webcams, screen captures, or a blend of both, the platform ensures a smooth creation process. Beyond just playing videos, it embeds your brand’s DNA into each frame, empowering businesses to be more than mere content creators.
A Marketing Powerhouse
Vidyard’s identity is deeply rooted in its arsenal of marketing tools. Its capabilities to capture viewer emails effectively promote the growth of marketing lists. With the added advantage of SEO recommendations and granular video analytics, businesses are equipped with data-driven insights to pivot and refine their video marketing approach. Significantly, its lack of traditional ad-based Monetisation showcases Vidyard’s unwavering commitment to marketing-focused results.
Cons of using Vidyad (Drawbacks)
- Limited compatibility with Firefox and Safari
- Confusing interface
- Limited functions in free version
- Improved analytics would be useful
Supporting popular video formats like MP4, MKV, and MOV, Vidyard ensures a broad compatibility range. It offers flexible upload specifications, with video lengths and file sizes that vary based on the plan. It's imperative, however, to note its select limitations — including some user-reported intricacies in the backend and a noticeable lack of video delivery services to the Chinese audience.
Integration and Security
While Vidyard boasts seamless integrations through its APIs, some businesses have pinpointed challenges in meshing it with third-party platforms. On the security frontier, features such as password protection and SSO ensure that content is both secure and accessible only to intended audiences.
How much does Vidyard cost?
A standout feature of Vidyard is its versatile pricing. With options spanning across:
- Free: Ideal for beginners, allowing hosting of up to 25 videos and basic editing capabilities.
- Pro: Priced at $19/month when billed annually, this offers an unlimited video repository, enriched video insights, and interactive call-to-action features within videos.
- Business: A custom-priced tier, it accentuates features from the Pro plan by incorporating advanced CTAs, exhaustive video analytics, and seamless CRM/MAP integrations.
- For those requiring a tailor-made solution, Vidyard crafts custom packages, ensuring that unique marketing needs are aptly catered to.
For businesses envisioning their video content as more than just entertainment – as a pivotal marketing strategy – Vidyard emerges as an indispensable ally. It might sidestep traditional Monetisation, but for those emphasizing brand amplification, capturing leads, and harnessing viewer data for actionable insights, Vidyard is nothing short of a masterstroke.
9. JW Player: A Player in the VOD Landscape
In the dynamic sphere of Video on Demand (VOD) platforms, JW Player has established a strong foothold. Its comprehensive suite of features and global content delivery network make it a preferred choice for video hosting and streaming. However, the platform's complexity may pose a challenge for newcomers seeking to navigate its functionalities.
Benefits of using JW Player (Key Features):
- Multi-bitrate streaming for optimal playback
- APIs and SDKs for building VOD services across various platforms
- Primarily supports Advertising Video on Demand (AVOD) for revenue generation
Despite these strengths, JW Player's setup process can be intricate. Users may face a learning curve in understanding the platform's functionalities, and it currently does not offer audio-only or podcasting solutions. Additionally, JW Player's algorithm may not always prioritize your content, leading to potential competition.
Cons of using JW Player (Drawbacks):
- Limited control over content and audience due to AVOD model
- Potential for limited tech support with cheaper plans
- Cumbersome analytics that are not very user friendly
- Reportedly slow technical support
JW Player, a stalwart in the VOD hosting arena since its inception, is primarily business-oriented. While it offers a range of pricing plans, its restrictions on Monetisation and professional tools can be a deterrent for businesses.
- Advertising Video on Demand (AVOD) ad-based focus
- Subscription Video on Demand (SVOD)
- Live streaming
- Strict rules on content Monetisation eligibility
JW Player's video hosting tools are advanced, and it offers multi-bitrate streaming. However, it does not have native encoding tools. The platform allows multiple options for content upload.
- Basic but functional security features
- DRM offered only with custom-priced Enterprise plans
JW Player's limitations include only supporting AVOD, limited tech support, and no video delivery to China. However, its upload guidelines and specs are quite flexible, supporting a wide range of video formats and offering varying storage limits based on the chosen plan.
How much does JW Player cost?
- Custom Pricing: Tailored for businesses with all the essential tools, workflows, and analytics. Contact JW Player for a detailed quote.
- 30-day Free Trial: Full API & SDK access, non-commercial licensing, 25GB of hosting, and 75GB of streaming.
In conclusion, while JW Player offers a comprehensive solution with potential access to a global audience, businesses desiring more control over their content might need to explore other options. It's a significant player in the VOD landscape, but not without its limitations.
Listed among the best video on demand platforms, Kaltura specializes in educational content delivery. This open-source platform distinguishes itself through a comprehensive suite of tools designed for educational engagement, including lecture capture, virtual classrooms, and webinar sessions. However, while offering a high degree of customisation, Kaltura might require an investment in developer resources for setting up.
Benefits of using Kaltura (Key Features)
Kaltura stands out in the best video on demand platform race, thanks to its adaptable video player. It allows businesses to adjust branding, colors, and on-screen features to create a unique viewer experience. The platform's robust developer community enhances its flexibility by providing additional integrations and add-on features to meet specific audience demands.
Integration with your Content Management System (CMS) makes Kaltura's content Organisation capabilities another strong suit, allowing users to arrange their educational materials into easily navigable courses and playlists. Supporting multiple bitrates, Kaltura ensures optimal video quality for every viewer.
Monetisation & API Access
Although Kaltura doesn't offer built-in Monetisation, it supports Monetisation through external integrations, contributing to its status as one of the best video on demand platforms. Its full API access and Software Development Kits (SDKs) for iOS and Android development also underscore its commitment to providing businesses with flexible, tailor-made solutions.
Uploading Specifications & Support
Kaltura, consistent with the best video on demand platforms, supports bulk uploads and provides a custom XML/CSV upload tool for offline metadata editing. The platform accepts MOV and MP4 video formats, and its storage capabilities range from 10GB to unlimited, depending on the plan chosen. However, Kaltura imposes a 2GB maximum file size limit.
Cons of using Kaltura (Drawbacks)
Despite its many strengths, Kaltura has some areas that need improvement.
- Lack of built-in SSL secure paywall
- Steep learning curve
- Performance issues on tablets
- Poor customer support
- Some have reported issues loading the videos
How much does Kaltura cost?
Kaltura’s pricing structure is negotiated on a case-by-case basis. Prices start as low as $500 for their base plan and can go as high as a $24,000. Custom pricing is also available on a case by case basis..
In conclusion, Kaltura makes a strong case for being the best video on demand platform for educational content, given its high level of adaptability and its robust array of features. However, potential users should consider the complexities and potential need for developer resources to exploit Kaltura's full potential.
11. Muvi: Tailor-made Video-on-Demand Streaming for All
Muvi is among the few players in the industry that delivers an end-to-end white-label service for your video-on-demand needs. Whether your focus is video streaming, podcasting, or offering music to the masses, Muvi has an offering for most parties.
Benefits of using Muvi (Key Features)
- Simple, quick to market platform
- Easy to do customisations
- Good reporting and analytics
- Good security options
Muvi's greatest strength lies in its simplicity and quick-to-market nature. As an out-of-the-box solution, it empowers businesses to initiate their video-on-demand services promptly, without needing in-depth technical knowledge. This aspect makes Muvi an excellent choice for startups or those with limited technical teams.
With Muvi, you gain a personalised touch with your domain name and the ability to add your brand to the player. The platform also provides options for audio-only streaming, allowing an even wider range of content possibilities.
Monetisation Tools & Video Encoding
Among its core features, Muvi's provides a full suite of Monetisation tools. It provides the ability for businesses to earn from their content through ads, subscriptions, or one-time viewing charges. Paired with these Monetisation options are robust video encoding capabilities, including support for multiple bitrates, an adaptable video player, cloud-based encoding, and auto-transcoding for resolutions as high as 4K.
Content Management and Upload
Content management and Organisation are simplified on Muvi. With the platform's robust library management options and variety of upload tools, you can easily categorize, tag, and upload large amounts of content, or even shift entire video libraries over.
Security and API Access
Protecting your content is of utmost importance to Muvi, evident in its implementation of AES encryption, domain and IP restrictions, and secure HTTPS content delivery. For straightforward integrations, Muvi provides a comprehensive API and Software Development Kits (SDKs) for mobile development on iOS and Android platforms.
Cons of using Muvi (Drawbacks):
However, Muvi isn't without its shortcomings. Some users have identified…
- A desire for more ready-to-use templates
- More robust free trial
- Inclusion of video password protection
- Lower more competitive price point
- Addition of drag and drop functionality
- Slow to resolve cases
How much does Muvi cost?
- Standard Package: Starting at $399/month, tailored for basic video hosting and storage needs.
- Black Package: Custom-priced, offering high-end services with project management features.
- Muvi provides plans suitable for a variety of video formats, with storage capacities that vary based on the chosen package.
In a nutshell, Muvi offers an all-in-one, user-friendly, and flexible video-on-demand platform. It's worth considering for its extensive Monetisation options and superior content management features. However, users should take their budget and the need for specific features into account before choosing Muvi.
12. YouTube: the Mother of VOD Platforms
In the bustling world of Video on Demand (VOD) platforms, YouTube has carved out a significant presence. Its user-friendly interface and high visibility in Google searches make it a common choice for video sharing. However, the platform's competitive nature can make it challenging for newcomers to establish a strong following.
Benefits of using YouTube (Key Features):
- Live streaming capabilities
- Basic engagement features such as clickable links
- Primarily relies on Advertising Video on Demand (AVOD) for revenue
- Embeddable player that can be used on your website
- The OG VOD solution for content creators - YouTube was one of the first major VOD innovators to create an interface that major streamers use for inspiration to build from
Despite these advantages, YouTube's publishing features are somewhat limited. Control over player branding is minimal. Moreover, YouTube's algorithm often recommends competitor content alongside and after your videos.
Cons of using YouTube (Drawbacks):
- Limited control over content and audience
- Limited control over ads served up on your content
- Little opportunity for customisation
- High potential for sudden account bans for terms of service violations
- Difficult to connect with customer service
YouTube, a pioneer in online video streaming since its inception in 2005, is primarily consumer-oriented. While it's free and thus attractive for startups and small businesses with tight budgets, its restrictions on Monetisation and professional tools can be a hindrance for businesses.
- Primarily ad-based
- Strict rules on content Monetisation eligibility
YouTube's video hosting tools are basic, and it lacks native encoding tools. However, it does offer a "YouTube Studio" for rudimentary content Organisation and management. The platform allows simple and multiple video uploads simultaneously.
- Minimal security features - reasonably easy to rip/duplicate content from the platform
- "Unlisted" videos as the closest privacy feature
YouTube's limitations include no white-label streaming, inability to remove ads, content and copyright restrictions, and partial content rights ownership by Google. However, this video on demand platform has upload guidelines and specs that are quite flexible, supporting a wide range of video formats and offering no storage limit.
How much does YouTube cost?
- Free: YouTube is a no-cost platform suitable for reaching a vast audience.
- While YouTube provides a free solution with extensive reach, it may not offer the content control that many businesses desire.
In summary, while YouTube offers a free solution with potential access to a vast audience, businesses desiring more control over their content might need to explore other options. It's a noteworthy contender in the VOD arena, but not without its drawbacks.
Wrapping Up Our Journey Through the Best Video On Demand (VOD) Platforms of 2023
As our deep dive into the best video on demand platforms of 2023 continues, it's evident that there are an abundance of providers in the VOD space but only a few offers relevant unique strengths, features, and capabilities to events and organisations seeking to grow their business. While Shift72 leads the pack with its flexible offerings, other platforms like Vimeo OTT, IBM Video Streaming, and Brightcove also bring robust and compelling features to the table.
Ultimately, the choice of the right VOD platform rests on your specific needs, objectives, and budget. Whether it's live streaming, on-demand video, analytics, Monetisation options, or security features, your choice should align with your requirements.
As you embark on your journey to select the right VOD platform, remember to weigh each platform's pros and cons against your unique needs. In doing so, you'll be able to leverage the best video on demand platform to drive growth and success in your video content endeavors. If Shift72's comprehensive offerings caught your eye, we encourage you to book a demo with Shift72 and discover firsthand how it can enhance your video content strategy.
With this, we conclude our comprehensive exploration of the best video on demand platforms of 2023. We hope this guide on choosing the right video on demand platform has been valuable in helping you make an informed decision. As the world of video on demand continues to evolve, keep an eye out for new developments and opportunities in this exciting space.