Every Aussie Movie. Ever.
Every Aussie Movie. Ever.
Ozflix is well on its way to becoming the digital home of ‘Every Aussie Movie. Ever.’ Although this may seem like an ambitious task, it is this type of huge insurmountable ridiculous challenge that excites CEO Ron Brown. It is easy to see the passion driving his commitment to making every Aussie film easily accessible to both local and international audiences. If this task wasn't hard enough already, when Ron set out on the journey he had absolutely no experience with video on demand and the streaming technology that Ozflix would rely on. It took two hard years of indigestion before Ozflix was ready to launch.
Progress was halted as the challenge of finding a technology partner loomed overhead. Initially Ron thought he had hit a lucky break when an Australian technology company came forward with what appeared to be the appropriate solution. However, after discussions with a number of glamourous international film studios in Hollywood about their stringent anti-piracy and digital rights management requirements it became quite obvious that this company didn’t quite make the cut. After eight months thinking everything was going smoothly, Ozflix was back to square one having to find a technology partner, so the search resumed. It took many hours talking to people in opposite time zones, flying back and forth to Sydney, and many visitors to Melbourne before a breakthrough appeared. Nestled across the ditch in New Zealand was SHIFT72. Ron new he had found someone that could do all that Ozflix would require, especially in regards to meeting the Digital Rights Management requirements that burdened him before.
After putting the hard work in the first time round setting things up, Ozflix needed a solution that was easy to deploy. The SHIFT72 online video platform provided this by bringing together all the components needed to effective manage and grow an online video business. It’s a true end-to-end solution. This meant Ozflix didn’t have to deal with multiple technology providers and employ a tech savvy team who could integrate numerous moving parts together. Ozflix is now delivering both classic and new Aussie movies from prestigious studios, including Paramount Pictures, Sony Pictures, and Warner Bros. Heading into the future Ozflix plans to consistently add films to their library. The aim is to have somewhere around 1000 films online by the one year mark and an even deeper catalog further down the line. With their own online video platform, Ozflix may just be able to house ‘Every Aussie Movie. Ever.’
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