Using VOD to Transform Art Viewing
A trusted VOD platform allows Pérez Art Museum Miami to redefine art engagement by making their museum's video art collection available to audiences worldwide, transcending the physical boundaries of the museum.
“With PAMMTV, we are granting unprecedented access to selections from our world class video art collection by fusing the familiar user experience of Netflix with the intimacy of a museum gallery.” - Jay Mollica, PAMM Director of Digital Engagement
About Pérez Art Museum Miami
Pérez Art Museum Miami (PAMM) has been a beacon for art enthusiasts for nearly 40 years. Situated at the crossroads of the Americas, PAMM has always been dedicated to showcasing diverse art forms and promoting artistic expression. With the digital age ushering in new ways of engagement, PAMM recognised the need to expand its reach and make art more accessible to a global audience.
Opportunity to Champion Digital Engagement and Accessibility
Recognizing the potential of a video-on-demand (VOD) platform to revolutionize art viewing, PAMM collaborated with Shift72. This partnership led to the birth of PAMMTV, ensuring art lovers, irrespective of their location, could access a rich collection of video art.
PAMMTV's offerings include:
- Collections of cutting-edge, international video art from the museum’s collection.
- Selections from film festivals, guest curators, and regional filmmakers.
- Focus on boundary-pushing artists across South Florida, Latin America, the Caribbean, and African Diaspora.
- Free access to all videos, ensuring art remains accessible to all.
Pérez Art Museum Miami is committed to pushing the boundaries of art engagement. With PAMMTV, they've taken a significant step towards making art universally accessible. As they continue to expand their digital initiatives, the collaboration with Shift72 ensures that they remain at the forefront of digital art engagement.
“In recent years, there have been substantial shifts in how people engage with art, underscoring the notion that art should be readily available and accessible beyond the confines of a museum’s physical space.” - Franklin Sirmans, PAMM Director