We spent several months talking with film festivals of varying types and sizes about combining in-person and on demand models, and one phrase kept popping up over and over again in our conversations about streaming:

"the genie is out of the bottle".

Audiences have an increasing appetite for video on demand (VOD) platforms, and there’s no going back. For film festivals, this means striking a balance between invaluable in-person events and a digital VOD extension, creating new hybrid festivals that appeal to wider audiences. But all the festival directors we spoke with were in agreement about one other thing.

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