Founded in 1987 in Austin, Texas, South by Southwest (SXSW) is best known for its conference and festivals that celebrate the convergence of the interactive, film and music industries. Today, it is now the premier destination for discovery. The film festival component hosts nine days of new films and first looks at some of the most exciting titles, many of which will go on to top the award season, box office and critics’ reviews. What this creates though is a hectic time for Press and Industry representatives who spent their days at SXSW cramming in as many films and episodes as humanly possible. Due to the volume of selections, they aren’t able to catch every viewing.
This presented a challenge for SXSW who was faced with finding a way to exclusively share content with Press and Industry representatives, so they could play catch up and cover more content during the Film Festival than ever before. After a worldwide search and some early difficulties in finding a reliable solution they turned to SHIFT72 to power their secure online screening room, named SXSW Screening Library.
SHIFT72's online video platform has allowed them to control availability to accredited guests by invitation only, all while ensuring content is kept safe with the latest Studio Grade DRM. Press and Industry aren’t the only group that benefit from the SXSW Screening Library with filmmakers also winning. They too have another channel to reach a wider audience without compromising the security of their content. It has also allowed them to choose who to put their content in front of, Press or Industry, depending on whether they are looking for marketing exposure or looking to get their films brought. To ensure the value of content is optimized, it was also important that viewers are delivered with a quality viewing experience; something else SHIFT72 could provide using our HTML5 Video Player and Adaptive Bitrate Streaming technology.
SXSW continuously strives to positioned themselves as an unparalleled experience at the forefront of discovery, creativity and innovation, and moves like partnering with SHIFT72 to launch the SXSW Screening Library illustrates just how proactive they are in achieving this. No doubt it will be an exciting time ahead as SXSW advances forward in an age of online video.
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