Supporting Print Materials with VOD

When Lonely Planet decided to launch a subscription video on demand (SVOD) service to accompany their traditional print content, they quickly recognised that they lacked the technological know-how to make it happen. Needing a partner who could coach them through the process, they turned to Shift72. 

About Lonely Planet

Lonely Planet has a strong reputation as being the global traveller’s first port of call for information, reviews, and recommendations regarding travel plans. 

Looking to further develop their online presence, Lonely Planet investigated launching and scaling their own SVOD platform featuring more compelling travel content, but had limited technical experience in the online streaming space. They required a provider who could:

• Take full ownership of meeting all technical requirements
• Provide a custom SVOD platform with user-friendly admin controls
• Ensure content would be accessible across the world

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Opportunity for a Technology Partnership

After comparing the leading VOD platform providers, Lonely Planet decided to partner with Shift72 to deliver on their vision. Shift72 was able to provide an easy-to-manage admin system that allowed them to: 

• Easily upload videos
• Manage asset metadata
• See analytics
• Orchestrate channel performance through a single admin system

Choosing to work with Shift72 allowed Lonely Planet to focus on providing their viewers with excellent content without the stress of technical requirements.

Looking Forward 

Lonely Planet continues to enthusiastically partner with Shift72 to bring original video content to their customer base. Their customised SVOD platform demonstrates that a virtual experience supports and contributes to print media sales while being easy to maintain.

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