Customer Success

Festival de Cannes

A Secure & Full HD platform

The Cannes Film Market, a world-wide film business hub, introduced its digital arm, Cinando, in 2012 to help film producers and sales agents stream their films to targeted buyers. Cinando has grown to a community of over 70,000 film professionals, sharing over 65,000 films with over 3,500 buyers, so it’s fair to say things have been going well for them. However, when your platform is home to the world's most exclusive content, it’s critical to insure content is being protected from possible piracy threats.

This was the case for Cinando who faced the challenge of finding a new video technology partner with security at the forefront of their agenda. After a worldwide search they turned to SHIFT72 to power Cinando Screeners Premium. SHIFT72’s secure video technology uses studio-grade Digital Rights Management (DRM) enabling industry-professionals to share and stream premium content with confidence.

Security wasn’t the only important success factor for Cinando. With HD Standards constantly rising providing a premium streaming experience, equal to that of Netflix or iTunes was equally important when searching for a video technology partner. SHIFT72’s ability to support HD and adaptive bitrate streaming. Adaptive Bitrate streaming is where SHIFT72’s intelligent player and delivery technology adapts playback based on customers connectivity speeds and device capability, producing a premium playback experience.

“We required streaming quality and protection to a level of Netflix or iTunes, SHIFT72 were the perfect company to deliver this”

Jerome Paillard Executive Director of Cannes Film Market

Aware of the advantages gained from a DRM secured VOD platform, that offers full HD quality streaming, Cinando have now managed to position themselves as the premier network offering film professionals the best tools to navigate the film industry.

Powering Your Video On Demand Success