Video-On-Demand: A Fresh Opportunity in Loyalty Engagement
Imagine unlocking a chest of $360 billion in loyalty points. This isn't fantasy—it's the untapped potential of Video On Demand (VOD) movies, ready to transform loyalty points into engaging customer experiences with blockbuster allure.
VOD Movies: A High-Value, Cost-Effective Reward
When it comes to loyalty programs, VOD movies offer a unique blend of low-cost provision and high-value perception. Allowing customers to choose from a vast selection of major studio films caters to their desire for control and personalisation in their entertainment, all while sidestepping the higher costs of physical rewards.
The Demand for Digital: VOD’s Role in Modern Loyalty
In the digital era, where streaming is the norm, offering VOD movies as part of a loyalty program isn't just convenient—it's expected. It's a move that reflects a deep understanding of contemporary entertainment consumption and positions brands as leaders in customer engagement innovation.
The Hidden Wealth in Unused Points
The staggering sum of unclaimed loyalty points is more than a missed opportunity; it's a strategic asset waiting to be activated. Converting these points into movie experiences can significantly enhance customer satisfaction and reinforce brand loyalty.
The $10.2 Billion TVOD Opportunity
The thriving $10.2 billion Transactional Video On Demand (TVOD) industry is a testament to the public's love for streaming movies. Loyalty programs that tap into this market can offer a rotating selection of blockbusters, indie films, and timeless classics, ensuring that every member's taste is catered to and their engagement sustained.
Why VOD Movies are Ideal for Loyalty Programs
- Personalization: Tailor rewards with a diverse movie selection, making every customer feel uniquely valued.
- Instant Gratification: Offer the joy of watching a movie right away, solidifying a positive brand relationship.
- Data Insights: Use viewing preferences to inform targeted marketing and offerings.
- Sustainability: Embrace an eco-friendlier approach with digital movie rewards, resonating with contemporary consumers.
Boosting Engagement with Blockbuster Rewards
Nothing drives loyalty quite like the promise of the next great movie experience. By rewarding points with movies, you're not just giving away a product—you're offering an escape, an adventure, a night in with friends or family.
Operational and Financial Upsides
VOD movies streamline operations, slash costs, and provide a high-value offering that excites customers, re-engages them with your brand, and converts unused loyalty points to positive experiences in the process. They're also easy to manage and deliver, making them a smart choice for any loyalty program.
Incorporating VOD movies into loyalty programs is more than a trend—it's a strategic evolution in customer engagement. In a competitive landscape, offering films from major studios as rewards distinguishes your program, deepens customer relationships, and creates shared stories that last.
Trusted by the major studios, and with long standing aggregation agreements, Shift72 is uniquely positioned to help loyalty programs realise this opportunity.
Learn more about our platform here or Contact us today and see how integrating VOD movies can revolutionise your loyalty program, delight your customers, and ultimately take your brand to new heights.