American Film Market

More than 8000 film industry professionals from over 80 countries converge in Santa Monica for the American Film Market (AFM) every year. It’s Hollywood’s biggest deal making event, generating over one billion dollars annually. Key to its success has been giving film exhibitors the opportunity to put their films in front of those seeking to buy and distribute films around the world. In recent years this has became a challenging feat to achieve, as acquisition executives attending AFM have been pressed for time, limiting their opportunity to view films. With 29 cinema screenings occurring every two hours they were having to be very selective in what they were choosing to watch.

AFM were quick to recognize the need to provide more opportunity for exhibitors to showcase their films to buyers. With careful deliberation they decided to launch their own secure online screening room. However, without the technical know-how they required a partner to take care of the technology. After a worldwide search they turned to SHIFT72 to power AFM Screenings On Demand. This platform has effectively opened up the window of opportunity for both AFM sellers and buyers, as buyers could watch films when and where it suited them on their chosen device, effectively allowing more films to be viewed.

When selecting a technology partner AFM had four key requirements. Foremost was Studio Grade DRM to make sure that companies would feel safe providing their premium valued films onto the AFM Screenings On Demand platform. Second was finding a company that understood the entertainment and event industries. Third was working with a company that they could communicate easily with; someone that would simplify their operation and provide support if needed. Fourth was ensuring a quality viewing experience could be delivered across Multiple Devices. With SHIFT72 coming out on top in all four areas, the choice was made easy.

“When you’re running a global film market its incredibly important for sellers to showcase their films to buyers in the best possible quality. We knew SHIFT72 had the technology to achieve this."

Jonathan Wolf, Managing Director at The American Film Market

As AFM kicked off in November 2017 companies jumped onboard with the launch of AFM Screenings On Demand. Initially their target had been to get 50 films online, but with much delight they ended up with 79. 2018 was another good year for AFM Screening On Demand and they now have ambitious plans to expand their online market place offering in coming years.

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