Since 1909 Volta has been ingrained in Irish Film Distribution. Originally an independent cinema in Dublin, the brand has thrived for more than 100 years and today offers the best of independent Irish and International films and documentaries. Volta is now part of Element Pictures’ portfolio, an Irish production, distribution, and exhibition conglomerate with multiple accolades. Most recently, Element Picture produced Room, a film adapted from the best-selling novel by Emma Donoghue, which was nominated for numerous Golden Globe awards.  

The Roadblock

Element Pictures felt the brand was already known as an entertainment brand that provides the best of independent Irish and International film when it came to the Volta side of the business. Element Pictures wanted to extend this brand’s reach with the launch of their own video-on-demand streaming service, one which was secure and could adhere to their geographical distribution restrictions. They choose SHIFT72 to ensure Volta’s safe passage into the world of Video on Demand.

Overcoming the Roadblock

Volta’s localised content rights mean they can often offer films on their VOD platform the same day they are available in cinemas, but this also meant Volta required the best Digital Rights Management (DRM) and Geo-Blocking technology on the market. Shift72’s position as a leader in online video security made the decision easy for Volta. DRM was already set up with Shift72's cloud video infrastructure, so Volta knew that they would be partnering with a company that not only could meet their demands but also shared their goals and values.

This partnership also allowed for an additional value-adding piece to be included in Volta's streaming service. Volta produces a blog that discusses the best and worst of cinema around the world. The addition of their blog allows Volta to engage with their customers and promote new content coming soon to the site; it has also grown their influence as an illustrator of industry trends. Their revenue model allows consumers to choose content on a pay-per-view basis, and content is promoted through several various channels such as integrated social media, pre-purchase availability, and automatic-play trailers.

The Outcome

Volta has found its niche in film distribution, and SHIFT72 has helped them power a platform while keeping their passionate customers in mind to share the pride of independent and Irish films.

Image: Volta / www.facebook.com/VoltaVOD

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