Individualised Solutions and Long-Term Partnership

When National Business Review (NBR) needed a customised solution to embed a live stream service to their existing website, they turned to Shift72 to help propel their content forward and become more competitive players in New Zealand’s journalism industry.

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About National Business Review

The National Business Review (NBR) is among New Zealand’s most trusted news sources and has been providing expert journalism in business, politics, law, and more since 1970. As the journalism market becomes more competitive and consumers’ choices multiply, NBR recognised the importance of hosting their own live, online channel to showcase trending business news.

National Business Review required a live streaming solution that was:

• Easy to integrate with their existing web infrastructure
• Capable of providing reliable, quality streaming
• Able to accommodate new features to continually develop their offerings

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Opportunity for a Customised Solution 

Shift72’s Application Programming Interfaces (APIs) fulfilled these needs, along with useful documentation to help developers integrate the technology, by providing:

• An easy-to-use admin system
• Fast communication and tech support as needed
• The ability to embed a high-quality video player to their existing website
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In early 2018, with the help of Shift72, National Business Review launched NBR TV, a live online channel customised to their website featuring interviews, reports, and updates accessible to NBR subscribers. 
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Looking Forward

The move to implement a live online stream puts National Business Review among some of the best media outlets in the business and began a long-standing partnership with Shift72. NBR TV streams the latest in New Zealand business news, updating daily at 5pm and serving an invaluable service to the industry. Shift72 continues to partner with NBR to bring the latest in industry news coverage to New Zealand and provide quality streaming to subscribers.

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