The video marketing landscape is heating up as businesses start to realize just how powerful video can be for engaging and converting customers online. Currently, Youtube and Vimeo are the two most widely used video media platforms for hosting and delivering video, but as we enter the next frontier of content marketing change seems to be on the horizon. This article will examine the advantages and disadvantages of Youtube and Vimeo for Business and discuss why a third alternative may be more suitable for Businesses looking to lead with video.
Advantages of Youtube
Disadvantages of Youtube
Advantages of Vimeo
Disadvantages of Vimeo
An alternative Video Media Platform for Business
As online video software has advanced over the years new Video Media Platform vendors have appeared on the market that provide more tailored solutions for Business. This is wear vendors like SHIFT72 come into the picture.
We help businesses create more sales ready opportunities with their own feature rich Video Media Platform - one that comes with their own ‘netflix style’ branded channel! We go above and beyond what Youtube and Vimeo provide by also offering:
The Youtube and SHIFT72 synergy
There is no denying that Youtube’s recommendation engine is a powerful tool for brand discovery and SEO. Because of this it can be used as an effective entry point to a Businesses content marketing ecosystem. What is missing however, is a way of capturing each leads information and running data driven marketing campaigns that drive leads towards a purchase.
This is where SHIFT72’s Video Media Platform becomes a valuable part of any Business’s content marketing ecosystem. ‘Teaser’ videos can be uploaded to Youtube that drive viewers to your branded video channel, powered by SHIFT72. Here, viewers sign up to your channel to watch content. Next, you are able to:
All of these actions are designed to help Businesses create better marketing pipelines for creating sales ready opportunities.
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