Digital Rights Management (DRM) technology systems allow content providers to control how content is consumed. This control provides a means of preventing the unauthorised redistribution of digital media (piracy).
For distributors of premium studio-grade content, which are usually leading Broadcasters and Digital Media companies, studio grade DRM is required as outlined in most content licensing agreements. The main DRM technology systems that are used in the marketplace today are: Microsoft PlayReady, Google Widevine, and Apple Fairplay. These systems are all part of the Ultra Violet standard of content protection - a guiding policy created by the Digital Entertainment Content Ecosystem (DECE), a union of 85companies, including most Hollywood Studios. Not all content requires DRM protection though; sometimes a simpler encryption will suffice.
This guide will answer the following questions:
What is DRM?
How does DRM works?
When is DRM required?
What does DRM means for delivering content across different devices and platforms?