Your Audience

Secure and customisable video on demand platform that gives you the flexibility to do it your way.

Stay ahead of the curve and be where your viewers are: everywhere.

A Powerful Platform

Whether you’re starting out small or already have a high volume of viewers, Channel’s scalable architecture can handle whatever your business throws at it. Your viewers will always receive an exceptional viewing experience no matter where they are watching content. We’ll have your platform up and running in days so you don't have to take on the development risk.

Turn Your Traffic to Revenue

Channel allows you to monetize your platform by playing ads, before, during and after content is viewed. This means the more viewers you bring to your channel the more ads will be watched and therefore the more revenue made. Manage this revenue model with easy by integrating with your chosen third party ad service.

Understand Your Viewer Behaviour

Channel lets you monitor the effectiveness of your platform. Using our customer reporting and analytic tools, you can gain deep insights into viewer behaviour and where your advertising revenue is coming from. This enhanced visibility will help you to optimize your advertising and content delivery.

“You’ll get a platform that is quick and easy to manage and that gives you bang for your buck”

Morgan Colmore-Williams Head of Operations

The best anti-piracy protection

All platforms come fully equipped with studio-grade Digital Rights Management (DRM) that ensures supported devices have the highest level of copy-protection. This technology protects against illegal downloads by encrypting content and fending off all unauthorised connections that try to intercept the video stream and download content.

Microsoft PlayReady
Apple FairPlay
Google WideVine
  • Video Watermarking

    SHIFT72’s watermarking feature allows you to safeguard your content from piracy tools like screen capture software. It does this by inserting a non-removable watermark tag, such as the user's IP Address onto the viewers video during playback. This will deter users from using piracy tools, as it will easily identify them as the criminal.

  • Advanced Proxy Detection

    SHIFT72’s advanced proxy detector will stop viewers accessing content while using an indirect network connection (proxy server). This means all users will be easily identified, which holds them accountable and therefore deters piracy behaviour.

  • Geo-blocking

    Restrict the accessibility of your content based upon the viewer’s geographical location, and also control the distribution windowing for content to ensure the smooth release of films to your platform. This will allow you to meet content licence terms and avoid Copyright infringements.

  • Secure Cloud Storage

    Secure cloud storage gives you the opportunity for infinite scalability and flexibility, all while ensuring content is kept safe. Our secure cloud infrastructure is protected by studio grade DRM, powerful encryption and firewalls. This means your content is kept under tight lock & key and you won’t have to worry about misplacing content as it all will be backed up on the cloud.


SHIFT72’s delivery features allow your audience to enjoy an exceptional viewing experience at home and also on the move. They can now choose to watch their favourite movie right in their living room or save that certain movie for when they are out of the house. This is all made possible with Android TV, Amazon Fire, Apple TV and Chromecast supported technology, and the power of offline viewing capabilities.

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Let our custom design features bring your entertainment brand to life and insure the user experience optimizes viewing. Start with customized themes and utilise design flexibility to create a platform that ultimately results in more people watching your films. These features also allow you to generate even more revenue with banner ad placement.

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Anti-piracy is at the forefront of the agenda at SHIFT72. Protect your video content with industry leading studio-grade DRM technology. Control accessibility at a granular level, down to the individual user or film. Watermark your content to identify piracy sources. Limit the amount of devices your audience can watch your content on. With this arsenal of features you can safely deliver films without infringing on any content rights agreements.

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Operate your platform with a single or multiple revenue models by utilizing transactional (TVOD), subscription (SVOD), or ad-supported (AVOD) video on demand. Additionally, offer sponsored collections to generate ad-revenue. You will be able to sell content globally using our multi-currency feature while offering SD and HD pricing. Generate hype around a release by placing it in Pre-Sale.

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SHIFT72’s content management system allows you to organise your entire library and manage content ingestion with ease. You can also create your own features using our API & seek guidance from our help & support team.

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Use SHIFT72 marketing features to optimize your platform. Access deep insights into sales activity & customer engagement. View real-time user / sales data at a glance. Integrate with your email campaigns and use promotional codes to boost user engagement. Offer bundles of films to generate return visitors. Combine Google Analytics with Reporting to build a great vision of your audience's experience.

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