American Film Market

Opening up the window of opportunity for
film professionals.

More than 8000 film industry professionals from over 80 countries converge in Santa Monica for the American Film Market (AFM) every year. It’s Hollywood’s biggest deal making event, generating over one billion dollars annually. Key to its success has been giving film exhibitors the opportunity to put their films in front of those seeking to buy and distribute films around the world. In recent years this has became a challenging feat to achieve, as acquisition executives attending AFM have been pressed for time, limiting their opportunity to view films. With 29 cinema screenings occurring every two hours they were having to be very selective in what they were choosing to watch.

More than 8000 film industry professionals from over 80 countries.

AFM were quick to recognise the need to provide more opportunity for exhibitors to showcase their films to buyers. With careful deliberation they decided to launch their own private online video platform. However, without the technical know-how they required a partner to take care of the technology. After a worldwide search they turned to SHIFT72 to power AFM Screenings On Demand. This online video platform effectively opened up the window of opportunity for both AFM exhibitors and buyers, as buyers could watch films when and where it suited them on their chosen device. This allowed more films to be viewed.

After a worldwide search they turned to SHIFT72 to power AFM Screenings On Demand. safe with the latest studio-grade Digital Rights Management (DRM).

When selecting a technology partner AFM had three key requirements. Foremost was digital rights management to make sure that companies would feel safe providing their premium valued films onto the AFM Screenings On Demand platform. Second was finding a company that understood the entertainment and event industries. Third was working with a company that they could communicate easily with; someone that would simplify their operation as much as possible. With SHIFT72 coming out on top in all three areas, the choice was made easy.

Heading into 2018 AFM now have ambitious plans to expand their online video operation with SHIFT72.

As AFM kicked off in November 2017, they realised they were right; companies really did want an online platform to upload and view films. Initially their target had been to get 50 films online, but with much delight they ended up with 79. Heading into 2018 AFM now have ambitious plans to expand their online video operation with SHIFT72.

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