Passionate. Driven. Dedicated.

A CROSS-FUNCTIONAL TEAM OF PASSIONATE DIGITAL EXPERTS.

Just a bit...

We've grown a lot since we started in 2008.

From a team of two working out of a local coffee shop we’re extremely proud of our success and growth. We’re focused on making on-demand better for everyone, whether you’re a TV Broadcasters, Film Festival or a Digital Retailer, we have the right solution for you. After all, we know what it takes for entertainment brands to be successful.

You see we spent the early days pushing the boundaries so that today we can provide you with world class VOD technology. We were the first to enable a complete enterprise level VOD platform deployable in hours, not months. When DRM was a gated technological minefield, only accessible to lazrge enterprise customers, we set out to simplify DRM and include it as a core feature for all of our customers - and succeeded.

Let’s face it, we’re in a industry that’s constantly evolving as audiences discover, consume and purchase content the way they want to. It’s an incredibly exciting time and you’ll find us right at the heart of it.

We do it all, from digital rights management to distribution to video on demand, we’re here to make digital a reality for you, regardless of {your} size.

Check out our journey

  • ReelClever is launched by David White to provide project and promotions tools for filmmakers, studios and production houses.

  • David sees a need for a marketplace for filmmakers to sell direct to audiences and IndieReign is born.

  • IndieReign becomes a pioneer in digital rights representing thousands of films across the globe.

  • SHIFT72 is founded as demand for our video player technology sees launch of SHIFT72’s first white labeled TVOD platform.

  • SHIFT72 starts to demystify DRM and becomes certified by Google as a WideVine DRM partner.

  • Demand for VOD solutions across the entertainment industry grows and SHIFT72 Store product is launched.

    HGTV broadcast channel is launched powered by SHIFT72.

  • Playready DRM integrated.

    SHIFT72 Channel and Premiere solutions launched to service TV broadcasters and Film Festivals.

    Growth ensues and sees SHIFT72 powering some of the world’s best known entertainment brands across 5 continents.

Why SHIFT72?

We understand that the entire digital entertainment industry is undergoing a massive shift. Business models are being disrupted, audiences are mobile and content is being consumed in a totally different way. Over the top TV (OTT) and TV Everywhere (TVE) to name a few.

We know that in an ever shifting landscape you can’t lock into a set way of doing business. What works today may not work tomorrow. That’s why our platform is continuously evolving keeping our customers ahead of the curve. Our customers benefit from a platform that scales as they grow.

Trusted by the Best

The Board

John Barnett

John Barnett

Trevor Dickinson

Trevor Dickinson

Trevor Dickinson

Phil McCaw

Trevor Dickinson

John Anderson

The Team

David White

David White

CEO

Mark Sargent

Mark Sargent

CTO

Simon Crutchley

Simon Crutchley

VP of Product

Tania

Tania Jones

Customer Success Manager

Cory Mckenzie

Cory Mckenzie

UX Lead

Graham Scragg

Graham Scragg

Lead Developer

Louis Saunders

Louis Saunders

Senior Test Analyst

Clint Morine

Clint Morine

Android Developer

Clint Morine

Daniel Tebbutt

Developer

Trusted by the best

  • SXSW
  • ChoiceTV
  • Cinando
  • New Zealand Film Commission
  • Hawaii International Film Festival
  • Festival De Cannes
  • Screen Australia
  • HGTV

Let's Talk

Want to go on-demand? Drop us a line!

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